Fluent is a powerful interface. It enables researchers to control experiments together, online with precision and ease. The platform acts as a central “hub”; it brings together different elements of a survey. These elements could be questions, responses, and panel providers, which can be managed in one place. Fluent streamlines the research process and reduces the time and resources required for a successful research project. It’s like a conductor of an orchestra – it follows a programmed plan (the manuscript) and ensures each element (musician) does its part well and in the right sequence.
The Fluent platform is versatile – it can integrate multiple surveys or experiments in one place. It can control their flow and define different respondent groups to route them through the survey in different ways. Fluent offers advanced functionality for complex experimental design. In sum, it provides an overview of the survey through its online dashboard.
The platform is cloud-based and cross-platform. This makes it ideal for surveys developed for Windows, Mac, iOS, and Android devices.
Whether your market research is aimed at gathering customer feedback, gaining a better understanding of your target audience, or event feedback, EXPRESS has the components you will need. Its wide variety of question types, including multiple-choice, open-ended, rating scales, and more, allow you to design surveys that can get the right data you need.
EXPRESS has been designed to be uber user-friendly, even for those who are not tech-savvy. The intuitively designed interface enables you to create and customise surveys with ease. Its pre-designed templates can be easily modified, also saving you time and effort.
In addition, the data collected can be downloaded in Excel format and can be imported into SPSS for statistical analysis, making it a powerful research tool.
Overall, EXPRESS is a useful resource for anyone looking to develop surveys that collect data in an effective, efficient, and accurate way. It is ideal for professionals in various fields who need to conduct surveys and gather detailed consumer data.
FAST is a versatile online market research tool that can provide insights into intuitive feelings that consumers hold about brands, products, and services. By using timed forced-choice tests, it allows us to understand how consumers are feeling at an intuitive level. So, instead of relying on untimed question, this approach can give us a clearer understanding of consumers’ preferences and opinions.
One of the key advantages of FAST is that it can be used to test the same attributes used in an implicit test. This enables us to compare true subconscious feelings with more intuitive feelings and thereby obtain deeper insights. Wecan measure a brand’s strengths and weaknesses, identify areas for improvement, and develop more effective marketing strategies. We can use FAST to yield useful consumer insights to adjust our messaging and positioning accordingly.
Additionally, FAST tests are highly customisable and can be tailored to fit the specific needs of each project. We can design tests to evaluate different aspects of a brand, product, or service, such as its features, its benefits, its packaging, its pricing, and more. By targeting different consumer groups, such as those based on age, gender, location, and purchasing habits, we can gain a comprehensive understanding of their preferences and behaviours.
The IMPRESS research platform is used to create implicit response tests. The test is based on affective priming, where brand stimuli and potential brand associations are flashed on the screen. The way that a respondent reacts to these stimuli, and the speed with which they do his, is used to detect how they feel about the stimulus.We can measure for example, whether Coca-Cola is associated with “trendy” for example, or any other brand attribute.
We can measure whether a product claim is perceived positively, or whether ad advert drives intention to purchase. There are many other applications but in each, we find an association with some feeling or attitude or intention and a brand or product asset (e.g., the name of the product, the logo, product concepts, assets on the packaging, adverts, product claims and so on). It’s important to note that stimuli are flashed on the screen and they require a fast response in order to test immediate, gut reactions and intuitions.
There is evidence to suggest that cognitive processing can occur very rapidly, and without conscious awareness. For instance, the brain can process visual information in as little as 13 milliseconds with rapid development in mind. The idea was to make an implicit response survey that is user-friendly and accessible for anyone to get started with implicit testing. It is possible to create an implicit reaction time test without knowing about the details of the science behind them. So whether starting from scratch, from a template, or duplicating an existing project, you can dip into the world of implicit.
IMPRESS helps a research team to gain a deeper understanding of their target audience’s implicit attitudes and responses. The result should be more effective marketing strategies and better business outcomes.
The ACT platform offers a novel approach to capturing and analysing respondents’ decision-making processes. It works by presenting several options and the respondent can choose one or more or none.
The response analysis algorithm is based on three key elements: the choices selected, their response times, and the order in which the choices are made.
For each prompt or statement, respondents are presented with a set of options to choose from. The response time is crucial for evaluating engagement and interest.
The order of choices made is particularly valuable because it allows researchers to gain insight into which brand values are more important.
Together, the combined power of option selection, response time, and the order of items selected, provides valuable insights into the decision-making processes of respondents. One important advantage of this test is that if there are many parts to a survey and one needs to reduce the length of the interview, it can be achieved through the use of this survey tool.
Another advantage is where there are multiple brands to test. One can ask respondents to choose the brand that an attribute (feature, benefit, or emotion) is most associated with. This information can be used to inform marketing strategies, product development, and brand positioning. This makes the ACT platform an interesting tool for market research.
IMPACT is an innovative market research tool designed to determine the visual salience of pack through measuring the “pull” of attention. Unlike traditional eye-tracking methods, IMPACT provides an alternative approach that can be as effective, if not better, in predicting which assets grab attention and lead to increased engagement, and hence sales.
The platform monitors reaction times to detect a target that replaces a scene of products. By analysing the response times, the platform can determine which visual features of a pack or product are most attention-grabbing. This provides valuable information on the strengths and weaknesses of each a brand’s visual assets. This, in turn, can be used to optimise packaging design and advertising strategies.
IMPACT includes an explicit element that allows respondents to expressly identify parts of a pack they like looking at.
They merely click or touch the parts of the pack they like looking at. This provides deeper insights into consumers’ preferences and opinions. This allows businesses to refine their branding and marketing strategies to better resonate with their target audience.
Combining implicit and explicit perceptions of a pack and its visual assets is very useful for understanding where attention is directed. This can often be counter-intuitive. Meaning that sometimes assets you would think would be the focus of attention are not. Something else on the pack pulls attention to it.
It’s also possible to identify packs in a competitive set this way too. It can also be used to analyse a visual scene, such as a shop front to see what grabs attention and what is ignored.
IMPRINT is a powerful market research tool that helps brands ensure their products and brand assets are easy to find in today’s crowded and competitive market. In a world where consumers are constantly bombarded with countless options, standing out from the crowd has become more important than ever before.
With IMPRINT, brands can measure the “push” type of attention their brand assets receive, ensuring that they grab the consumer’s attention and remain easily accessible. This is particularly important when it comes to finding products in a physical store or online, where consumers have limited time to make a purchase decision.
In essence, the “findability” of a product or brand asset has a direct impact on its sales. IMPRINT helps brands ensure their assets are easy to find, helping them stand out in a crowded market and boosting their line.
The IMPRINT market research platform provides researchers with easy-to-download data in a tabular format, such as an Excel file, enabling straightforward sorting, filtering, and analysis of the data related to how quickly your product can be found on the shelf compared to other products in the same product category.
IMPULSE platform is a revolutionary moment-by-moment testing tool that offers a unique and in-depth analysis of emotional reactions to audio-visual content. The platform is specifically designed for analysing various forms of market research content, including TV and radio advertisements, movie trailers, programme excerpts, online videos, promotional videos, training videos, political speeches, and more.
IMPULSE captures the audience’s moment-to-moment emotional reactions to the content, providing researchers with detailed insights into how each scene is perceived emotionally. The tool can read up to six different emotions during the same test, making it an invaluable tool for understanding how audiences respond to different types of media content.
The data collected from the IMPULSE market research platform can be easily downloaded in a tabular format, such as an Excel file. This makes it simple for researchers to sort, filter, and analyse the data collected from the different ads evaluated, providing them with a comprehensive understanding of the audience’s emotional responses.
The Excel file includes various metrics, such as the emotional reactions at each moment of the ad, the overall emotional engagement of the audience, and any non-conscious associations or reactions detected during the test. This detailed information enables researchers to identify the strengths and weaknesses of each ad, and make data-driven decisions to optimise future campaigns.
